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Found the right food fast? Now take it slow.
The first thing you want is for your pet to eat well. The last thing you want to do is rush it. Help prevent tummy troubles by introducing their new food gradually.
Old Food
New Food
Days 1-3
25% new food
Days 4-6
50% new food
Days 7-10
75% new food
Day 11
100% new food
Taste test without worries
If your new food isn’t a good fit for your pet, our money-back guarantee has you (and your wallet) covered!
Cover all your basics
From reading labels to deciding what matters most for your household, we take the guesswork out of pet nutrition.
What to Look for in a Quality Food
How to pick high quality food that doesn’t break the bank.
How to Choose a Quality Cat Food
Check out the top things to consider when choosing your cat’s new food.
How to Read a Dog Food Ingredient Label
Learn how to properly read your dog’s food package to decode the real meanings behind the labels.
Looking for a different type of food?
Minimally Processed
High-quality ingredients that are minimally processed and easy to digest.
Elevate your pet’s meal with highly palatable recipes with high quality ingredients you can see & smell. Less processing means more nutrients are easily available for the body to process.
